What To Include In Your Internet Home Listing

101 Ways to Market Your Home

When it comes to your home listing, there’s really no such thing as too much information. You never know which detail is going to capture a buyer’s attention. The fireplace in the upstairs bedroom may be just the thing that sparks someone’s imagination. When you’re creating a listing on any of the internet real estate listing sites, it’s important to think about all of your home’s special features, and include every one of them.

Vflyer makes it easy to get all of the important things into your home listing. The attribute sections of your flyer editor include checkboxes and text boxes for the items that buyers search for most often – number of bedrooms, number of bathrooms, architectural features and appliances, for example. Vflyer also makes it simple to add in unlimited features and attributes of your own. Got central air? Add a field for it. Screened lanai? Put it in the exterior features. Here’s a list of the attributes that you really should include in your internet home listing, and some tips for turning your features into benefits when it comes to describing your property.

Basic Information

The property address is important, especially for people living in your city.
Asking price, and whether it is firm or negotiable. You’d be surprised how many people forget to put their asking price in their online ads.
Number of bedrooms is a basic bit of info, but you might want to note whether there’s a master suite
Number of baths is another basic bit of info. You might even want to note if there’s a master bath, and count full and half baths separately.
Year the home was built, or at least the general era for older homes
Square footage (don’t guess at this one – check your last home inspection or assessment for accurate figures)
Lot size (again, if you’re not sure check the public records for the exact acreage or lot size)
Location, neighborhood, subdivision or community is important. Many people are looking for homes in particular neighborhoods and will search for those communities.
Additional rooms (got a library? A multimedia room? A den? Extra office?)
Flooring (more important than ever as buyers look for greener homes)
Parking (off street? Garage? Large driveway? Reserved parking spots?)

Amenities

Included appliances
HVAC description
Attractive features – hot tub, garden tub, swimming pool, fireplaces?
Fenced backyard, patio, outdoor kitchen and other outdoor features
Landscaping

If you’ve invested in greenscaping, or made environmentally positive upgrades to your home, be sure to add them to your features list. Green features are huge selling points, and getting bigger as the Florida legislature considers stricter building standards. The same goes for hurricane and flood protection measures. Most of the national listing sites don’t include specific features in their templates to note those things, but they are becoming significant selling points in the Florida market.

Among the special features worthy of listing on their own are:

Solar hot water heater or heating panels
Skylights
Energy efficient windows
Hurricane resistant roof
Beachfront
Ocean view
Fireplaces
Solar ready
Storm shutters

Description

A bare listing of amenities is just a list of features. Use the description to turn those features into benefits. The description of your property is where you can really sell your home. It’s not just a big back yard – it’s an ideal space for relaxing and entertaining. Energy efficient skylights bring the sunshine in while keeping out the heat. Storm shutters and hurricane protection measures keep your home and family safe. Think in terms of the things that you love about your house, and then sell others on those features.

Photos

It’s a simple fact – ads without photos get passed by. At the very least, post one main photo of the exterior of your home. There’s no such thing as too many photos, though. Try to post at least one photo of each room and several outdoor shots from different angles.

Video or Virtual Tour

These days it’s easier than ever to post video of your home. You don’t need an expensive video camera to do it. You can pick up a Flip camera for as little as $50 on sale, and the quality is surprisingly good. A Basic Vflyer account costs $9.95 a month, and allows you to upload video of your home. Video allows you to get angles and shots of your home that are nearly impossible to show in still photos, and if you like, you can add music or just narrate a tour through your home.

Contact Info

Whatever you do, don’t forget to add your contact info. Include an email address as well as a telephone number that will be answered 24/7 – even if it’s by an answering machine. If you’re uncomfortable publishing your phone number for millions to see online, look into getting a temporary phone number from companies like, Tossable Digits or Craigsnumber. Be sure to respond as soon as possible to all messages and emails. You never know which one will lead to a sale.

Date: Friday, November, 16th 2007 @ 12:35:40 PM
Views: 235